EXPLORE BONSAI
Budget Planner
Stop guessing where to spend. Transform your MMM insights into actionable budget plans.
Best for: CMOs, fractional CMOs, agencies
Best for: CMOs, fractional CMOs, agencies
Budget Planner
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Proprietary forecasting methodology
We know the causal relationships between different methods of marketing. Our forecasts and media plans work because we know how marketing works.
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Find point of diminishing returns
See the exact amount of room available to scale each channel before hitting diminishing returns. Visual indicators for diminishing returns help show your guardrails so you can grow spend strategically without wasting budget.
- Proprietary auction model
- Demand forecasting
- Competition forecasting
- Customer behavior forecasting
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Maximize profit automatically
The "Use Max Profit Budget" button calculates optimal spend for every segment based on profitability curves. See recommended increases, decreases, and expected business outcomes — all in one view.
Works for:
- Incremental sales
- Incremental customers
- Incremental LTV
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Optimize with any constraint
- Run unlimited scenarios to see the forecasted impact and find the right balance for your goals.
- Input your channel or marketing plan-level budget constraints, and see the optimal plan given any scenario.
"We can now assess marketing effectiveness with precision, ensuring every investment is strategically aligned with growth objectives."
Ariana Diaz
Senior Director of Marketing, JSX
Request a live, 30-minute demo
Experience Bonsai with a live demo of the platform and get tailored answers to your questions.
